Agriculture is the single largest employer globally, with 40% of the global population working in the industry. While the trend to consolidation in larger farms continues, there are still more than 500 million small, family farms worldwide which provide close to 80 percent of food consumed.

It’s a huge industry and with climate change and the increasing cost of labour, machinery, fuel and chemicals, farmers are constantly looking for ways to increase productivity, yields and revenue.

As with every industry, farming is moving towards a real appreciation that clear communication delivered reliably and with minimum complexity and distraction can greatly enhance safety, security and resource management.